Social proof is an excellent way to increase sales and conversions. You can use it for encouraging your visitors make purchases or to increase your list of email marketing contacts. It can be used on your website and social media.
A great way to boost the confidence of your visitors is to include testimonials from customers and reviews. This is especially true if you are selling expensive products. Providing a review with a photo makes it look more believable, which could sway your customers to buy.
Another excellent example of social proof is the recommendation. People will naturally seek out recommendations from others. This app lets you display a recommended product that is similar to your own. This app can help you boost your search engine ranking by displaying recommended products from trusted sources. It also increases your chances of people finding your store.
Shopify's social proof apps allow you to customize templates so that you can pick the best one for your store. You can use these apps to provide social proof options such as countdown timers or testimonial carousels. But there are more options. An example is integrating an Instagram gallery into your store.
In the same way, you could also add a spin to Win wheel or an email pop-up. But you shouldn't be aggressive with your social proof. The main purpose is to humanize your brand, and give visitors the confidence to trust your store. It is nice to have an expert recommendation, but not on your checkout page. You should instead combine social proof with another tactic such as a coupon or discount.
You can increase your conversion rates by using social proof in combination with a competition to increase sales. One way to do this is by allowing your visitors to submit testimonials and reviews about your products, and to view user-generated videos. You can allow your visitors to add featured products from within your gallery. Your product can be endorsed by celebrities or gurus in fitness, which can make it a powerful selling point.
Social proof is a great way to recover abandoned shopping carts. Your visitors will be more likely to purchase if you display recent sales or other promotions. Adding social proof to your eCommerce store can make a big impact on your bottom line.
Integrating social proof into an ecommerce website can improve your conversion rate, regardless of whether you're a small company or an enterprise. Bizzy and Provesource both have tools to help maximize your store’s social proof.
Social proof works because it overcomes the inherent difficulty of shopping online. It's not annoying, which is the best thing about social proof. Use it as part your marketing plan, and you will see the results. Just be sure to use it in a strategic way to get the most out of your efforts.