It's a smart way to improve your customer engagement. They provide an excellent platform for your members to share knowledge and build a personal connection with your brand. They also work well as content marketing platforms and can scale your content marketing efforts.
There are many options for creating brand-led communities. Kajabi (Mighty Networks), and Slack are just some of the options. Each one offers different functionality and features. Each of these can be used to build a brand-led community, which will help you get new customers and maintain a customer base.
An intuitive user interface is the first thing you should look for in a community platform. It should be easy for members to access information from anywhere and join in on discussions. To prevent spammers from flooding the community, your community should have a robust security system and automated tools. These tools will give you a detailed view of the trends and activity within your community. It should be possible to track the number of users who take particular actions. You should also have the ability to see which topics are popular and how many people are engaging with your community.
Community software can also create private or public virtual hangouts. Virtual hangouts enable users to share knowledge and reach out to experts. These virtual hangouts can either be open to the public or semiprivate depending on the needs of each community. This is an excellent feature for professional communities.
It is possible to create a membership site using community software. This is a community site that is hosted on your domain and includes user profiles, courses, subscription fees, and an activity feed. You can also host a membership site on a mobile app.
Most of these community software options are white-label. You can use your own domain name and branding for the majority of them. Many of these community software options are also built on social media platforms. This means you can integrate your social networks with your community software. These solutions offer tools that allow you to engage your alumni and build connections for your event.
Vanilla, a community-based software platform, has an increasing number of integration options. Vanilla provides an open-source platform, but also offers a paid plan that includes more advanced features. The platform is available for a free 14-day trial. There are three options for paid plans. The plans start at just 250,000 page views and go up to over one million page views. You can also get a free plan that offers limited features.
Another community software option is Circle. Circle is an application that integrates Slack, Kajabi, as well email marketing software. The platform lets users create private and public spaces and search using custom search filters. They can also add members via custom profile fields. Circle also integrates with WordPress and Wordpress. You can also create secret spaces or search your member list with tools from Circle.
In order to facilitate communication, community software may also allow you to create bots. These bots will answer questions, track member participation, send automated emails with the top issues and questions, and can also answer questions. They can also be used for gamification. Gamification encourages members in the community to be involved and boosts the participation.