They allow potential customers to feel emotionally connected with your company. Your potential clients will be more likely to purchase your service or product if you use testimonials.
A well-written example of a personal testimonial draws readers into the story by addressing pain points and telling them what is expected in your business. It also makes them feel as if they aren't alone. One of the most powerful marketing tools for any business is a well-crafted testimonial that's persuasive and engaging.
Testimonials help to establish credibility on your site and boost conversions. They boost brand visibility and create trust, and also give you the opportunity to share with your visitors your mission statement and company values.
The best reviews are concise and to the point. They also explain why you think your product or service will be so beneficial. You can also tell the reader what they should do based on their experience.
They're also designed to be easy to understand. It's not uncommon for people to leave websites if they can't understand something in a written piece.
Make your testimonials more personal by including photos and details about the customer. This information can include the name or client of the customer or client, a photo of them holding the product or service you are offering, or even social media posts by the same person.
You should always ask for testimonials. This is a very small request but can have a major impact on the success your business.
Idealy, you should choose testimonials from satisfied customers that are similar to the market you are targeting. If you want to target American mothers under 30, don't use testimonials of middle-aged Canadian men without children.
It's also important to choose testimonials that highlight a diverse range of customer experiences. Choose clients who come from a variety of industries, job roles, and company sizes.
You'll also want to choose customer reviews that focus on how your solution solves the problem your customers are facing. This will appeal broadly to your audience, and increase conversions on the testimonial page.
Remember that you should make your testimonials easy to scan and user-friendly. Depending on how many testimonials are available and your overall goals for the page, you may have to change them.
If you have a lot of testimonials to display, consider using an asymmetric grid and using different card colors to separate each review. This allows visitors to quickly scan through the reviews and find those they're searching for.
This is a good design technique because you can use it to highlight a review at top of page. This will grab the attention of visitors and encourage them to click.
Getting the right personal testimonials for your website isn't always easy, but it can be done. You can easily make your testimonials more memorable and attract more customers to your website.