Brand management software is an easy and intuitive way to manage, create and share assets for your brand across the entire organization. It also helps to keep the entire branding process on track, from planning to production to post-launch monitoring and reporting.
Branding is one of the most important aspects of marketing. A brand can make or ruin a business if it controls the perception and messaging of its product. With so much competition out there, it's essential to have a strong brand identity and be able to control the perception of your company and its products or services.
The best brand managers are able to develop a firm sense of what their target market wants, then use their data and analytics tools to inform decision-making that will help them achieve their goals faster. This could include targeting specific groups of customers, developing loyalty programmes, building relationships with key industry influencers and more.
You can choose from a variety of software solutions for brand management. However, it is important to find the right one for your budget and requirements. Alerts, asset management, and collaboration tools are some features you might want to consider.
Small and midsize businesses generally need flexible brand management features that support a wide range of branding projects. Some small and midsize businesses may look for a solution that offers a modular suite, which allows them to choose the modules they need.
Large enterprises usually require a robust platform to manage branding campaigns. These enterprises may also need specialized software to address the unique needs of their industry.
Frontify is a brand asset management software that helps marketers build a centralized platform for their brand. They can store their assets and access them in one location. They can also set permissions so that only authorized users are able to view or edit certain files.
Its UI, which is streamlined and easy to use, makes it easy for users to add team members, track projects and give feedback in real-time. The platform also includes a branded portal that can be up-scaled to match the size of the brand's operations as it grows.
Canva’s Brand Kit offers another option. Anyone in your company can create assets for your brand based off of logos or images uploaded to the platform. They can then choose from pre-approved fonts and colours.
This software is useful for many purposes. It can be used to create social media posts, brochures and promotional material for events and advertising. The tool also has a showcase feature that allows the brand manager to share examples of branding success with the team.
You can use brand management software as a designer, analyst or member of any team in your organization to create engaging marketing material that is consistent with brand standards. You can also collaborate with other teams to create a consistent and cohesive brand image to attract customers and boost business.