Reviews of cars are just one type of online review that consumers have access to. These reviews can be found on websites such as Edmunds and Autotrader. These websites are primarily a sales tool. These websites may offer information that can help consumers make a decision. However, they do nothing to allow consumers to actually purchase a car at a dealership.
Consumer car reviews are not without their flaws. Few studies have examined consumer car buying habits. Although there have been many studies that have compared reviews from various car brands, not many have investigated the impact of reviews upon consumers.
The best review sites are those that are most relevant to the consumer at a particular stage in the buying process. One such site is Edmunds, which asks its users to fill in the best features of a car. This helps consumers to identify the most important features. Some sites, like the Autotrader website, focus more on selling cars than providing useful information.
Reviewers did not mention many of the most important features, like the navigation system. A few studies suggest that reviews can influence the purchase decision. Others claim that reviews can decrease confidence in sellers. The internet is an integral component of almost all purchases. Many people have made the internet their main source of information. Reviews can give you a lot more information than a dealership.
The research team performed a comparative assessment of the various websites in order determine which reviews were most influential. These analyses were performed using a text mining method. A sample of 24 was chosen to see which car features were the most frequent. These features also had the most frequently used terms.
Secondary data analysis was used to identify the most relevant features. The simplest of these features was a list with the most relevant words from each review. Likewise, the most memorable feature was the most impressive.
When deciding which of these features is the best, there are many variables. Depending on the type of vehicle, the consumer, and the number of reviews, it can be difficult to ascertain which of these features are the most noteworthy. It is possible to identify the most important features and which have the greatest impact on consumer purchases.
Despite the fact that there is very little information, it is clear consumer car reviews can make a big difference in the buyer's buying decision. Therefore, it's no surprise that consumers are keen to learn about the reviews that may affect their purchasing decision. Although a comprehensive review of car reviews would not be possible, the literature review was sufficient to provide enough information to determine which features are most beneficial. The study was successful with this in mind.