Marketing automation platforms can be a great way to engage customers. They allow you to send out personalized messages across multiple channels. You can even make brand ambassadors.
A web-based marketing automation platform can be a useful way to save time and money while increasing leads. It allows you to gather contact information and build a database of prospects. It can automate emails campaigns. Some platforms may be more advanced than others. These are five of the best marketing automation options for businesses.
HubSpot is a leading marketing automation software provider that offers a user-friendly interface and comprehensive training programs. The company's goal is to help marketers reach a larger audience. With over 850 apps, including Google Analytics, Zapier, and MailChimp, HubSpot has a wide range of capabilities. You may not require the entire suite if your business is small.
ActiveCampaign is an easy-to-use marketing automation tool that allows marketers to send targeted messages. It provides one-on-1 training and walkthrough videos that will help you get started. You can also use analytics to track users' behaviours. This is a good choice for companies looking for a user-friendly tool for creating a customized database and engaging prospects.
NudgeSpot works with SMS and email messages. It analyses your customers' routine behavior to send you messages that are most likely for them to reply to. It can also be integrated with push notifications. You can segment customers by their behavior. You can also use Everflow Intelligent Switch technology to automatically block traffic originating from non-converting sites.
Marketo is another popular software for marketing automation. It's a cloud-based CRM platform that stores your customer information. You have the option to choose from paid or free certifications in order to get the most out your investment. Although its interface is basic, it can be configured in many ways. A full-time CRM manager will be required.
Oracle Eloqua, another marketing automation tool, is also available. This popular B2B marketing platform has over 7,000 customers. It is simple to use and its drag-and-drop canvas interface allows you to organize data across multiple channels. It supports more than 12 languages, which allows you to target global customers.
Finally, if you're not interested in using a cloud-based solution, you can opt for a desktop-based platform. Ontraport, a multi-purpose platform, includes email, digital ads and landing pages. Users can easily direct their contacts based upon their preferences, location, and behaviors. It allows you to develop closer relationships with your customers. It helps you manage all aspects of your customer lifecycle, including lead generation and post-purchase activities.
A platform that provides a clear funnel, key performance indicators, and allows you to track and monitor your marketing spend is the best marketing automation platform. You can automate marketing tasks and free up time to do more important tasks. You can also optimize your marketing campaigns and gain valuable insight into the behavior of your leads while you are at it.